This is just the worst! I actually enjoy the moment during the previews at the theatre when you are told to shut off your phones…to put them away. A no cell zone, even though some break the rules, It’s like a brief moment to disconnect!
Well that could be about to change. According to this article from Variety, the CEO of AMC(The United States’ biggest movie theatre chain), Adam Aron, is open to allowing texting in some theatres. As the industry fights to get younger people back into cinemas, the question was asked – if allowing cell phones into theatres would be considered.
“Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
“At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
I really hope this isn’t going to become a reality…if you need to be on your phone, can you not just watch a movie at home? Or get up and leave the theatre if it’s an emergency?
What do you think?